Case Study

Case Study

Case Study

Business Analytics for Management Decisions

Business Analytics for Management Decisions


  • Role: Multimedia Designer

  • Focus: Data-driven decision-making

  • Format: Analytical + applied learning

The Problem

The Problem

The Problem


Students often struggle to connect statistical concepts to real business decisions.

Existing content:

  • Tool-heavy

  • Lacked context for application

The Learners

The Learners

The Learners


  • Business students and professionals

  • Mixed confidence with data and statistics

The Challenge

The Challenge

The Challenge


  • Making analytics approachable without losing depth

  • Bridging the gap between data and decision-making

Strategy

Strategy

Intentionality

Intentionality


  • Problem-first approach:

    • Define → Analyze → Decide

  • Real-world business scenarios

  • Guided walkthroughs of data interpretation

Design & Development

Design & Development

Meeting students in their world.

Meeting students in their world.


  • Step-by-step interactive exercises

  • Visualized datasets (charts, dashboards)

  • Case-based learning modules

  • Simplified UI to reduce intimidation

Relevant Subject Matter

Examples for this course included a pet database that made content exciting and refreshing for student engagment.

RStudio

RStudio was integral to lesson plans and demonstrations. This informed numerous design decisions in post production.

Collaboration

Collaboration

Collaboration


  • SMEs for technical accuracy

  • Iteration to balance complexity vs clarity

Outcome

Outcome

Outcome


  • Improved comprehension of analytics concepts

  • Better learner confidence in applying data

Reflection

Reflection

Reflection


  • Add more live-data simulations

  • Integrate tools like dashboards or sandbox environments